Shakeitta McCord
Brand copywriter for entrepreneurs and small businesses
Polished, professional copy designed to connect + convert.
If you care enough about your product or service to put your time, energy, and money into building it, you should also care about how you present it to the world. It's time for copywriting that helps you look and sound like the success you want to be.
Refine your brand presence. Launch like a pro.
If you're ready for copy that takes your business to the next level, hit "Level Up."
Look, I know where you want to be...
You wanna play with the big boys.
...your brand name in lights, your product on every shelf. You wanna be selling like flip-flops in South Florida, but are you really ready for the success you dream of?
You know what you have to offer is the best out there, but if you launched right now and your target customers flocked to your website or the store to buy your product, are you confident that they'd get the best version of what you have to offer? And I'm not talking about the ingredients.I'm talking about the presentation. I know you've spent countless hours building your product or service, but what about the final presentation when you're ready to sell? Do you have the words that do that? Or is copy on your product packaging label and website just an afterthought?
When it comes to presenting your brand (on websites, packaging, promotional materials, etc.)...
Ask yourself these questions...
1. What impressions would my customers have?
2. What would they read?
3. Would the copy they read compel them to act?
The Words that Represent You Matter.
You cannot afford to launch a product or service without investing in the copy that your clients or customers are going to read. If your words aren't working, trust me, it's going to cost you.
Your copy should present the best version of your brand to the world and connect with your clients or customers in meaningful ways.
If you thought about the questions above, do you like the answers you came up with? Do you feel like the copy representing your brand positions you as a quality professional and captures your unique voice and brand essence?
Now answer these questions for me:
Can you name a single product that you’ve purchased from a major brand that didn't have a story written on the packaging?
I’ll wait….
What good is a website without words that resonate with your ideal client or customer?
Still waiting...
You deserve click-worthy, sales-driven copy that urges your audience to take action with your brand.
The words that appear on your product label and on your website matter more than you realize. They’re creating an impression, and when you leave them out—or worse—throw them together as an afterthought riddled with mistakes, you're telling customers that you aren’t ready to be their number one draft pick.
And using an AI copywriter is no better. The chat GPTs of the world will save you time but spit out writing that sounds like a generic, fill-in-the-blanks template made for anybody instead of sounding like you.
How do I know if I need a small business copywriter?
That's simple.
You have a bomb product or brand in the making but...
You don't know how to put your story into words.
There are too many things to write and you don't have the time or patience.
You don't know how to make everything connect to sound like one coherent, cohesive brand message.
You don't have the writing skills, and you don't want to sound unprofessional or like you just started. (Let's keep it real. Everybody is not a writer, and that's ok).
Your product shouldn't look like it was thrown together in the kitchen...even if it was.
That's ok for a time.
As a fellow entrepreneur, I understand that sometimes you just gotta throw that thang together
and get your business out there, but wouldn't you much rather come out the gate swinging?
Wouldn't you rather launch like a pro?
Professional copywriting for your brand will allow you to...
Feel confident that the words representing you align with the best version of your brand.
Speak directly to the right people and know that you have their attention.
Connect with your clients or customers in a meaningful and professional way without having to spend the time—that you don't have— figuring it out yourself.
Share a single, cohesive brand message that sounds like YOU and captures your brand essence across platforms and points of contact.
Present your brand without worrying that the way your copy sounds is holding you back from your true potential.
That's exactly what we'll work on together—making sure your product or service conveys quality and professionalism through polished copywriting for your website, promotional materials, and product packaging.
Here's how we work together:
Step 1
Drop Me a Line
Browse my services and drop me a line. We're getting the ball rolling here so you'll start by popping over to my intake form and including a few details to help me help you.I'm here to serve, so tell me what you need. You'll let me know a bit about your company, what copywriting service are you seeking, and how I fit into your goals.
Step 2
Craft Your Story
We'll have an action-packed 1-hour phone conversation where I get to know your brand or business and your goals. The story comes first. We don't just throw things together around here; we weave the pieces together.We'll nail down your voice and tone and create a map of your story and all the places it should appear (pages on your website, product packaging, brochure, etc.)
Step 3
Launch Like a Pro
I hand over your polished, professional copy, capturing your brand essence. We’ll tweak and edit to ensure your copy is ready to connect with your customers and convert some sales.In short, your brand will be styled to the hilt in quality and ready to present to the world, allowing you to launch like a pro.
Hey, I’m Shaks!
Businesses call me when they want a freelance copywriter who can give their vision a voice and take their brand to the next level.
Just your friendly South Florida copywriter here to serve growing businesses and entrepreneurs in the Black community and beyond, especially women. At my little Fort Lauderdale boutique copywriting business, I use the written word to help brands refine their presence, so they can look and sound like the success they want to be and launch like a pro.Entrepreneurs and small businesses call me when they want a copywriter to help them take their brand to the next level. With their vision at the helm, I provide polished, professional copywriting that captures their unique voice and positions them as the success they aspire to be. I know we’re creating businesses that are worthy of the success we seek. It’s time you had copy that proves it.
Thank you! :)
Can't wait to read your message!
Will do my best to get back to you within 72 hrs.
About
Every brand should have copy that makes them look and sound like a success even when they just started.
Don’t worry—I got you.
I’m a copywriter for black businesses and entrepreneurs (of all backgrounds) who want to present the best version of themselves to the world and launch like a pro.
It doesn’t matter what stage you’re in. If you’re launching a product for the first time or relaunching with new goals in mind, you have what it takes to succeed.Women own 40% of US businesses, and Black women are the fastest-growing group of entrepreneurs in the country.We’re disrupting the fields of makeup, hair care, health & nutrition, science, beauty, skincare, fashion, real estate, and so much more.As a Black business copywriter, this growth is exciting to see, but I also see something else...I see us putting in the hard work to create a quality product only to slap a 30-cent label on it and call it a finished product.
We have a business name but no brand. A product but no story. Photos but no useful information. That’s not what successful brands do.
Images grab attention, but words connect, and connection sells.
Think about it. You probably couldn’t name a single product you bought from the store that didn’t have writing all over the label. And I’ll bet you couldn’t remember the last time you bought a new shampoo and didn’t flip that bottle over to read the blurb they put on the back.
There’s a reason for that. You were looking for that warm and fuzzy feeling that makes you giddy to try it and confirms that you picked the right product. That’s what great copywriting does, and the top brands know this.
And here’s what I know about you:
•You’re trying to get to the next level of your dreams but you’re unsure about how to position your product or service in a professional light.•You know that your stuff is better than what’s on the market, but you struggle to demonstrate to your potential customers that you have superior quality.
Small Businesses and entrepreneurs need copywriting that does more than fill empty space.
If you’re driving towards success with a great product, polished and professional copywriting is the vehicle that’s gonna help you get there.Copy is an essential component of presenting the best version of your brand to the world. Why?Because the story comes first. Always.Your story is being told every time someone visits your website or picks up your product. The words that accompany your brand are as much a part of your image as the actual images that represent you.People read without realizing it and internalize what they read without thinking about it. What are they internalizing about you? If the product packaging copy or website copy is riddled with errors or dull imagery, it ain’t good, and it’s not gonna get you the sale.You might be trying to string the right words together in just the right way, but you aren’t confident in your writing ability or simply don’t have time to write all the things. No worries.
That’s why I’m here.
Let's Get Acquainted
I’m Shakeitta McCord, your copywriting champion. I believe everybody can succeed and nobody has to settle. I see the potential in what you have to offer, and I want to help you actualize it. I know you want to present your brand like a major player straight out the gate. You're not here to play small and look like an amateur. My mission is to help you refine your brand presence with pro-level copy that connects your brand, your vision, and your audience together so you can become the success you dream of.
As Mr. A-Z once said:
I'm All About Them Words.
My passion for writing as a means of expression and connection started when I was seven years old.I was a published poet in the Library of Congress at 16, but I knew I wanted to be a copywriter straight out of college. I earned my Bachelor's degree in advertising at Barry University in Miami, Florida. I thought I was supposed to work at some big-name ad agency like Ogilvy & Mather out in Brickell. I was going to work my way up, but life has a way taking unexpected turns.After my sister died in 2010, I had to design a new normal. I decided to launch myself as a freelance remote copywriter in 2011—well before remote working was cool (or, you know, forced on the world due to a global pandemic).I've written for hair care brands, fashion designers, retail companies, law firms (so many law firms), entertainment and news publications, marketing companies, tech startups, and confectionery retailers, to name a few. You can also find me moonlighting as a resume writer and an editor of professional/legal documents and, more recently, children's books.I’ve spent more than 10 years helping businesses connect with their audience. In that time, I’ve contracted as a content writer with popular web brands like Styleblazer.com and Atlanta Blackstar.Through my journalism background and writing talents, I’ve independently secured interviews with entertainment icons like Nelly, Christina Milian, and Ryan Coogler and helped them tell their stories through the written word.
Now, I’m here to help you tell yours, providing premium copywriting services for your awesome food retail, beauty, skincare, and hair brands.
Working with budding small businesses and entrepreneurs excites me. To behold their potential and witness their growth first-hand, knowing I played a role in their success fills me with a sense of purpose.I'm a quality-over-quantity type of girl, a stickler for giving others the best you have to offer no matter what. You don't have to look like a newbie, even if you are one. People call me when they want the job done right and they're ready to elevate their level.
I am the next step in your brand evolution.
I want us to drive towards success together, but you should know a little about your copywriting co-pilot.
Here's What Drives Me: My Core Values
Give Your Best
Life is simple: you get what you give, so give what you want to receive. My mama taught me to always give my best because at the end of the day, how you treat others and the work that you do for them is a reflection on you. How do you want to be seen? Working with me, you have one guarantee: You'll always receive my best.
Care
Quality is my constant goal, not just because I want it to reflect on me but because I care about people. I care about how I make people feel. I care about how I make people look. I care about improving the lives of others and making people feel good. It's not hard to give your best if you care about something. I care about creating the best possible outcome for others because I believe we all deserve it.
Have Fun
I can be rigid to a fault sometimes. The work MUST be done. The work MUST be done right. I'm a stickler for it, but I have to remind myself that all work and no play make Shakeitta a dull girl. I love what I do as a writer, so I never want to get to a point when I am not having fun. I strive to always make the writing process fun for both me and my clients, giving them new ways to think about their brand and working on projects I enjoy so the work never feels like work.
Always Improve
I strongly believe that if it can be better, it should be better. You're never as good as you're gonna get. If you care enough to put the time into it, you can improve in any area. I am a lifelong learner, always seeking to elevate and refine my skills and my art. I believe that we should all be constantly aiming for the best version of ourselves, and that is my overarching goal as a copywriter: to help people and brands present the best version of themselves to the world.
Listen
As much as I like to be heard, the older I get, the more I realize how important it is to listen (to others and to God). Listening brings pause and allows us to assess, understand, and gain insight and wisdom. Listening allows us to learn, and I like to learn as much as possible about my clients and partners to better serve them. In a time when trends, markets, and needs are constantly and rapidly changing, truly listening is the difference between success and failure. It's also one of the important ways we improve ourselves.
Persevere
I might be somewhat compulsive; once I pick up a task or start on a journey, I almost always have to see it through. It physically pains me to let it go, and it pains me to watch others do the same. Give it one last look, shoot one last shot, try one last thing. Exhaust. Every. Measure. At least then you'll know you did everything you could before you throw in the towel. Persevere. There is a solution. You can find it.
Envision the Future
We should all be manifesting the reality of our dreams. I try my best to keep my vision in sight. If I can see it in my mind, I know I can do it. That's just how my brain works. It's hard to give up when you know you can solve the problem or see your way clear to the outcome you desire. All that's left is getting there.
Fun Fact
My number ones are God and family. I have 5 kids who are my nieces and nephews. That's right—Auntie-mama, here. You may not have heard of it, but it's a unique place to be. You know that strange, unexpected sweet spot between being a mother and the fun, take-no-mess aunt? Yeah, that's where I live. People don't know much about us (the Auntie-mama), but I've heard we are a rare and delightful unicorn breed of woman.
All that scrolling and you're still here! That means you're committed to your goals and ready to work with a professional copywriter who believes in your business as much as you do. Love to see it!Now that we're acquainted, let's work.
Words are nice, but you gotta show me something, Shaks.
(Don't worry—I got you. Kinda ironic, though, isn't it? 'Cause, you know, I'm about to show you more words.)
Contact
Got a question about how I can help you with professional copywriting services? This is the place.
Let's chat. It fills me with warm and fuzzies when I hear from new peeps ready to work.
No time for small talk? No problem. If your only question is "How do we get started?", you can use our express lane. Pop on over to my intake form to get the ball rolling on your premium, high-converting brand copy.
For everybody else, drop me a line in the adjacent form.
Me waiting for you to get that thang together and message me about polished, professional copywriting for your business already.
Services
What is your product really saying about you?
You know as well as I do that you get what you give in this life. If you're not giving 10,000% to the products you're putting out or the brand you're promoting, what are you really expecting to get in return in terms of conversions, sales, and brand awareness?If your product isn't saying, “Hey, I'm a pro. I understand your pain. I can solve your problems and provide the highest quality, super best, most dedicated service or product to meet your needs,” what are you doing out here?
You need words that CONNECT and CONVERT your target prospects into paying customers who know, love, and TRUST you.
I want to harp on trust for just a moment because trust gets the sale. So, what builds trust?
Telling a brand story that they relate to
Sharing a brand personality that they connect with
Demonstrating professionalism on your website or product packaging
You need emotionally gripping, error-free, persuasive copy that aligns with your brand voice and supports your mission—the kind of words your favorite successful brands use when selling their products or services to you.
Major companies don't have a word-smithing AI app in their back pockets. They have a tried-and-true brand copywriter.
The brands you love hire a professional copywriter who understands people and knows how to use words as a powerful connection tool.As a small business owner or entrepreneur in South Florida or anywhere else, you're in a great place right now. Yes, these are inflationary times, but buyers are making more socially driven purchases than ever before, choosing to vote with their dollars and support companies that support the causes they believe in.They're eager to buy from and actively seek out local, Black, up-and-coming, and/or Christian-based brands and small businesses, but there's a limit to their patronage when the quality of the product, presentation, or (customer) service doesn't measure up to the standards they expect when spending their dollars on it.
That’s the kind of copywriting I do over here—the kind that uses the right words to paint you as a trusted, quality professional and sings of the value you bring to the hair, beauty, and food retail space (or any other industry lucky enough to be graced with your presence).
Poor copywriting will silently erode the integrity of what you have to offer by damaging your credibility.
While we’re talking about trust, let’s discuss some copy-related things that chip away at it. That’d be things like:
Spelling and grammar errors
Broken English
Lack of information
Disorganization
Your target customers won’t trust your product enough to try it out if they can’t even trust that you care enough to ensure the words on your product packaging are spelled correctly. They won’t trust you enough to try your service if they can’t even find the information they need to make a decision on your website.
Get you a copywriter who will protect you against these pitfalls and ensure you sound like the success you want to be and the bomb-piece brand, business, or entrepreneur you already are.
When you're ready to...
Launch, relaunch, or simply polish up your business presence across your most important points of contact...
Work with a freelance South Florida copywriter who believes in your brand as much as you do...
Get premium copywriting that engages and connects with your audience...
Present the best of your brand to the world...
Let's get you together with copy that elevates your beauty brand, hair brand, food brand, or anything-else brand to the next level.
Congratulations! You've made it to the best part.
Taking the initiative to build your brand/business and invest in premium copy is a huge (and necessary) step. We're all dreamers, but only some of us will ever DO.
Your being here tells me you're ready to take your business to the next level. That means you're exactly the person I want to work with. Yay us! We are a match made in heaven: Brownies and walnuts. Strawberries and whipped cream. Burgers and bacon grease. Mmmm…We make one delicious pair, so let's start serving it up.
Pricing and Services
Choose Your Dish:
Option 1
From $275
| What You Get |
|---|
| 1-on-1 audit or coaching call |
| Flexibility of phone or Zoom |
| Access to our call later via downloadable recording and/or my personal notes |
Strategy Call
Got some ideas cooking? Need some direction on where to head next with what you wrote? Want someone to give you feedback on what you’ve written so far? Offer some tips on how to polish it up and make it shine real nice? Audit the copy on your website? Let’s chat. This is the pick for you.A 1-hour sit-and-chat sesh on the phone or Zoom. We get into it, and you can ask me your most pressing questions. I provide some guidance to help you get clear.
Option 2
From $575
| What You Get |
|---|
| 1-on-1 Live webinar session |
| Google Meet video conference call |
| Actionable steps to develop your brand |
| Weekly homework assignments |
| Collaborative writing and feedback |
| Recording of our webinar session and presentation slides printable PDF |
| Ready-to-use mission statement, core values, and company culture |
Foundations of Your Brand Webinar
Not ready to write your own copy or hire a copywriter? Don’t even know where to start? You probably need help nailing down your brand. You’d be surprised at how many people start companies and haven’t even figured out who they are as a business/brand. Don’t worry—you’re in good company, and I can help you fix that. You can’t know what you want to say or how you want to sound unless you know who you are.This multi-session course walks you through understanding the foundations of building a brand that will guide virtually every aspect of your business from here out.You’ll walk away with a mission statement, core values, and a company culture brief that you can plug into your website, include on your promotional materials/product packaging, or hand off when you hire a professional copywriter (ahem—me) to help craft polished copy for all your points of contact.
Option 3
$12 per description
| What You Get |
|---|
| SEO product descriptions |
| Up to 200 words (generally) |
| Keyword implementation using your target keywords |
| No target keywords, no problem. Add *keyword research for $95, and I'll select them for you |
Bulk Packages with Discounts
| Package | Amount | Discount |
|---|---|---|
| Setting Up Shop | 25 or more | 10% off |
| Stock My Store | 100 or more | 15% off |
Product Descriptions
Building out your store? This one's for you. Get premium high-converting product descriptions for your online store and stop expecting your photos to sell the products for you.We'll give your visitors the information they need to make the right purchase and throw a little personality in there while we're at it. No more relying on generic, copied and pasted vendor descriptions to sell your stuff.I get to know your products and competitors to create tailored product description web copy optimized for search engines, targeting your specified keywords.
Option 4
From $750
| What You Get |
|---|
| Copy for a 4-page website |
| Up to 1,000 words per page |
| Keyword implementation using your target keywords |
| SEO best practices for on-page optimization |
| *Add additional pages for $95/page |
| No target keywords, no problem. Add *keyword research for $95, and I'll select them for you |
| Need copy for less than 4 web pages? Contact for rates. |
Website Copy
Rebranding, refreshing, overhauling, or launching a website? Select my web copywriting service.Get custom copy designed to connect and convert written for a 4-page website targeting the keywords of your choice. Add on additional pages as needed. Up to 1,000 words per page.Basic 4-page website typically includes:
Homepage
Bio/About page
Services page
Contact page
You select the pages you want me to write (does not have to be the above pages) or I can make recommendations based on the details of your brand, goals, and audience.
Option 5
From $825
| Types of Packaging |
|---|
| 6-panel packaging boxes |
| 2-panel labels |
| Cylindrical product labels |
| Inserts |
| Up to 500 words per label or package in total |
Product Packaging Copy
This is it. The climax. The moment you’ve all been waiting for. With 70% of buyers making a purchase at the point of sale, this could very well be your last chance to convince them to choose you. You gotta give them the warm and fuzzies.Your product packaging copy should clearly communicate your value, demonstrate that you understand your target customer's problems, and evoke a resounding “Oh-my-God-YES!” that you are, in fact, the solution. Let me get you that “Oh-my-God-YES!” with persuasive packaging copy.
YOU COULD KEEP ON...
...Plugging away at the copy yourself...Experimenting with AI chatbots to see if they'll spit out something that kinda sorta sounds right...Hire someone from Upwork, Fiverr, or wherever they're churning out fledgling copywriters with an underdeveloped command of the English language
OR
You could work with a real one who’s ready to take you to the next level.
What are you waiting for?
K. Michelle
The Objective
Fashion designer K. Michelle contacted me looking for a professionally written "about" page for her website. She wanted a bio that would all at once tell her story and announce her entry into the fashion industry with her debut line K. Michelle Collection.
The Idea
I proposed that we do the bio as a profile article that feels like a cross between a press release and a magazine feature. It was the perfect way to introduce her to the world. I interviewed her for the article and used relevant quotes as call-outs in the piece to highlight her thought and creation process as a designer.
*Image is a mock webpage I created for this portfolio to visually represent copy delivered to client.
The Deliverable
An about page bio for budding fashion designer ready to make her sartorial mark on the world.