Shakeitta McCord
Brand copywriter for entrepreneurs and small businesses
Polished, professional copy designed to connect + convert.
If you care enough about your product or service to put your time, energy, and money into building it, you should also care about how you present it to the world. It's time for copywriting that helps you look and sound like the success you want to be.
Refine your brand presence. Launch like a pro.
If you're ready for copy that takes your business to the next level, hit "Level Up."

Look, I know where you want to be...
You wanna play with the big boys.
...your brand name in lights, your product on every shelf. You wanna be selling like flip-flops in South Florida, but are you really ready for the success you dream of?
You know what you have to offer is the best out there, but if you launched right now and your target customers flocked to your website or the store to buy your product, are you confident that they'd get the best version of what you have to offer? And I'm not talking about the ingredients.I'm talking about the presentation. I know you've spent countless hours building your product or service, but what about the final presentation when you're ready to sell? Do you have the words that do that? Or is copy on your product packaging label and website just an afterthought?

When it comes to presenting your brand (on websites, packaging, promotional materials, etc.)...
Ask yourself these questions...
1. What impressions would my customers have?
2. What would they read?
3. Would the copy they read compel them to act?
The Words that Represent You Matter.
You cannot afford to launch a product or service without investing in the copy that your clients or customers are going to read. If your words aren't working, trust me, it's going to cost you.
Your copy should present the best version of your brand to the world and connect with your clients or customers in meaningful ways.
If you thought about the questions above, do you like the answers you came up with? Do you feel like the copy representing your brand positions you as a quality professional and captures your unique voice and brand essence?
Now answer these questions for me:
Can you name a single product that you’ve purchased from a major brand that didn't have a story written on the packaging?
I’ll wait….
What good is a website without words that resonate with your ideal client or customer?
Still waiting...
You deserve click-worthy, sales-driven copy that urges your audience to take action with your brand.
The words that appear on your product label and on your website matter more than you realize. They’re creating an impression, and when you leave them out—or worse—throw them together as an afterthought riddled with mistakes, you're telling customers that you aren’t ready to be their number one draft pick.
And using an AI copywriter is no better. The chat GPTs of the world will save you time but spit out writing that sounds like a generic, fill-in-the-blanks template made for anybody instead of sounding like you.

How do I know if I need a small business copywriter?
That's simple.
You have a bomb product or brand in the making but...
You don't know how to put your story into words.
There are too many things to write and you don't have the time or patience.
You don't know how to make everything connect to sound like one coherent, cohesive brand message.
You don't have the writing skills, and you don't want to sound unprofessional or like you just started. (Let's keep it real. Everybody is not a writer, and that's ok).
Your product shouldn't look like it was thrown together in the kitchen...even if it was.
That's ok for a time.
As a fellow entrepreneur, I understand that sometimes you just gotta throw that thang together
and get your business out there, but wouldn't you much rather come out the gate swinging?
Wouldn't you rather launch like a pro?
Professional copywriting for your brand will allow you to...
Feel confident that the words representing you align with the best version of your brand.
Speak directly to the right people and know that you have their attention.
Connect with your clients or customers in a meaningful and professional way without having to spend the time—that you don't have— figuring it out yourself.
Share a single, cohesive brand message that sounds like YOU and captures your brand essence across platforms and points of contact.
Present your brand without worrying that the way your copy sounds is holding you back from your true potential.
That's exactly what we'll work on together—making sure your product or service conveys quality and professionalism through polished copywriting for your website, promotional materials, and product packaging.
Here's how we work together:
Step 1
Drop Me a Line
Browse my services and drop me a line. We're getting the ball rolling here so you'll start by popping over to my intake form and including a few details to help me help you.I'm here to serve, so tell me what you need. You'll let me know a bit about your company, what copywriting service are you seeking, and how I fit into your goals.
Step 2
Craft Your Story
We'll have an action-packed 1-hour phone conversation where I get to know your brand or business and your goals. The story comes first. We don't just throw things together around here; we weave the pieces together.We'll nail down your voice and tone and create a map of your story and all the places it should appear (pages on your website, product packaging, brochure, etc.)
Step 3
Launch Like a Pro
I hand over your polished, professional copy, capturing your brand essence. We’ll tweak and edit to ensure your copy is ready to connect with your customers and convert some sales.In short, your brand will be styled to the hilt in quality and ready to present to the world, allowing you to launch like a pro.
Hey, I’m Shaks!

Businesses call me when they want a freelance copywriter who can give their vision a voice and take their brand to the next level.
Just your friendly South Florida copywriter here to serve growing businesses and entrepreneurs in the Black community and beyond, especially women. At my little Fort Lauderdale boutique copywriting business, I use the written word to help brands refine their presence, so they can look and sound like the success they want to be and launch like a pro.Entrepreneurs and small businesses call me when they want a copywriter to help them take their brand to the next level. With their vision at the helm, I provide polished, professional copywriting that captures their unique voice and positions them as the success they aspire to be. I know we’re creating businesses that are worthy of the success we seek. It’s time you had copy that proves it.